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Advice

Better Business: Add Payment Processing to Your Website

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More business is happening online than ever. That means payment processing on your website has never been more critical. Fortunately, the Horizon Bank experts have advanced online payment processing solutions to help your website flourish and increase customer satisfaction.

3 Reasons to Add a Reliable Payment Gateway to Your Website

An online payment portal is a digital gateway that lets you accept customer payments directly on your website. When you integrate Horizon’s Online Payment Portal into your website, your customers get a unique web address to a secure landing page. You can customize this landing page to meet your business and brand standards, and customers can easily input their credit card information to make secure payments. The payments made there are linked directly to your business checking account.

Online payment portals are ideal for many types of e-commerce, including:

  • Recurring subscription-based services and goods
  • Out-of-state purchases
  • Bills and monthly payments
  • Donations to nonprofits and charitable causes

In addition to streamlining payments and making business easier, your business gets many benefits from web-based payment processing:

  1. Increase customer satisfaction. When you offer online payment processing, your customers save time and energy by setting up routine payments and purchasing goods from their homes. Increased customer support and accessibility means increased customer satisfaction with your business. 
  2. Increase customer reach. Business doesn’t have to occur in person when you have a payment portal on your website. You can reach customers in different cities and states by adding payment options to your website! That increases your clientele and profits.
  3. Get your money faster. Customer transactions are faster via your website and Horizon’s Online Payment Portal. Online payment processing eliminates the need to deposit checks or cash at the bank. Save time, money, and energy, all while getting funds from transactions sooner.

Use Horizon’s Online Payment Portal with our other merchant processing solutions to streamline on-site, online, and on-the-go payments. Contact us at 888-873-2640 to learn more about the value of collecting customer payments online. Find a Horizon Bank advisor near you, and find out how we can help you grow your business’s cash flow while reducing risk. 

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