Kick 2017 off with business tips from Horizon Bank!
Now that the new year is underway – and most of us are already falling off our personal resolution wagons – it’s a good time to take a step back and consider your business needs for this year. Set the tone for 2017 with planning that you can do now!
Here are a few things to think about:
1) Your Marketing Calendar
Plan now for year-long advertising and promotional marketing efforts. As you plan, consider things like: potential networking or speaking opportunities, annual holidays, and local events that tie in well with your products and services. Create a budget for each opportunity, and get any advertising ready as soon as possible.
2) Your Hiring and Infrastructure Needs
Have you noticed areas where your business is lacking? Maybe you’re struggling to keep up with customer demand. Or perhaps you’ve noticed areas where your team could work more efficiently. Either way, it may be a good time to invest in additional help – or a technical solution. If you need more space, a new or upgraded facility may be necessary.
3) Professional Development
Take a look at any seminars, workshops, and other development opportunities that will be in your area this year. Investing in your employees’ enhanced sills – or your own – can be a great long-term benefit to you and your customers.
4) Refreshing Your Website
Is all the information on your website up-to-date? Read through it carefully, if you haven’t for a while, and think about ways to enhance it. Whether it’s new information on your products and services, updated photography and work examples, enhanced tools for a more user-friendly customer experience, or just a more modern look, a fresh web presence could make a big impact on your business.
5) Charitable Support
Are there local organizations or athletic teams that would make sense for your business to support? Whether through cash or in-kind donations, your support of others in your area can provide much-needed assistance while increasing awareness for your business as well. It’s a win-win!
If any of your 2017 business strategies require additional funding, contact us to see how Horizon Bank can help. We’re always here to provide the Sensible Advice you need to get through the year!